Ben Rao is the author to the guide above, serial entrepreneur, business coach, philanthropist and senior care advocate who lives in Lee’s Summit, Missouri (outside Kansas City, MO).

Ben experienced first-hand the emotional and financial struggle that families face when he was unexpectedly confronted with the reality of transitioning his own father into senior care. He was challenged by the lack of direction and resources available for a process that nearly all of us will eventually need to go through. That experience inspired Ben to use his personal and professional experience in the long-term care industry to help families transition their loved ones into senior care.